Open Books
Real costs, real competitor pricing, and where every $24.99 goes. This page exists so you never have to take our pricing on faith.
Competitors (household)
$200 – $400/year
Most charge per parent — it adds up fast
Denly
$24.99/year
One price. Both parents. Plus grandparents and nannies.
What does Denly charge?
$24.99/year. One price. Every feature. Both co-parents plus up to 6 additional family members. 14-day free trial. Cancel anytime.
14-day free trial on both plans. No charge today.
Can't afford $24.99 right now? We have a hardship waiver.
What does it actually cost to run Denly?
Every dollar, accounted for
Denly runs lean. The infrastructure is efficient, the founder is volunteering his time, and every dollar of revenue is accounted for publicly on this page.
100% of development time is volunteered. I don't pay myself — every subscription dollar goes to infrastructure, reserves, and hardship waivers.
At $24.99/year, Denly charges roughly 1/8th to 1/16th of what most competitors charge per household.
Per-family infrastructure cost at different scales:
| Families | Per family / month | Per family / year |
|---|---|---|
| 100 | $0.13 | $1.55 |
| 500 | $0.05 | $0.60 |
| 1,000 | $0.04 | $0.48 |
The gap between this number and $24.99 is what funds reserves, hardship waivers, and eventually fair compensation for development time.
Where does the money go?
April 2026 — Money in, money out
At launch, 100% of revenue goes to infrastructure and reserves. When the numbers show Denly is sustainable, we'll add fair compensation for development time — and disclose it the day it happens.
Revenue to date
$0
0 payments · $0.00 avg
Net Result
-$0.00
Gap currently covered by founder — no impact on users
Costs Out
$0.00
Infrastructure only — I volunteer my time
Growth Over Time
Tracking our path toward sustainability
We'll reach break-even when monthly subscription revenue covers infrastructure, fair compensation for development time, and support costs. Current target: $1,000/month. Until then, my development time stays volunteered and every dollar goes to infrastructure and reserves.
How does that compare?
Annual household cost — what a co-parenting pair actually pays. Most competitors charge each parent separately.
| Product | Annual (household) |
|---|---|
OurFamilyWizard Each parent pays separately | $300–$360 |
AppClose Eliminated free tier early 2026 | ~$216 |
TalkingParents Tiered; eliminated free tier early 2026 | $168–$648 |
CustodySync iOS only | $60–$72 |
Denly Both parents + up to 6 family members | $24.99 |
Competitor pricing current as of early 2026. Both AppClose and TalkingParents eliminated their free tiers earlier this year. We're not here to trash anyone — we just think the math matters.
The hardship waiver
If $24.99 is a barrier for your family, we want to help. No verification, no income forms, no wrong answers — just tell us briefly about your situation.
How the waiver works: 12 months of full access to one den. 14 days before it expires you'll get an email with a one-click renewal link. If you don't renew, the den becomes read-only — your data is preserved, not deleted. One active waiver per email address.
This mirrors AppClose's proven one-year renewable fee-waiver model — they've granted over 14,000 waivers since January 2026 with the same approach. At scale we'll transition to partner codes distributed through legal aid societies, domestic violence shelters, and family court self-help centers.
"Denly costs $24.99/year because that's what's fair. This page exists so you never have to take that on faith."
Common Questions
We believe in answering honestly
Still here? That means this page is doing its job.
$24.99/year. One price. Both parents. 14-day free trial. And if that's a barrier, we have a hardship waiver — no questions.
Start Your Den14-day free trial. Cancel anytime. Hardship waivers available.